Evaluating a partnership
The partnership is attractive in the pitch and vague in the terms, and enthusiasm is standing in for evaluation.
What this decision usually turns on
- Strategic value beyond the first deal
- Dependency created
- Commercial terms
- Exclusivity cost
- Exit conditions
These are a starting point. The first thing Phronexia does is help you decide which of them actually matter here, and what weight each one carries.
Who should be in it
- Founders
- Commercial lead
- Legal
Related decisions
Entering a new market
Structure a market-entry decision, with entry mode, cost and the conditions for reversing it made explicit.
Selecting a vendor
Compare vendors against weighted criteria, including the switching cost that usually goes unwritten.