Entering a new market
The question resurfaces every few months, gets discussed for an hour, and is deferred without anyone recording why.
What this decision usually turns on
- Size and accessibility of the opportunity
- Regulatory and operational burden
- Cost to a first real customer
- Distraction from the core market
- Exit cost if it fails
These are a starting point. The first thing Phronexia does is help you decide which of them actually matter here, and what weight each one carries.
Who should be in it
- Founders
- Commercial lead
- Finance
- Operations
Related decisions
Evaluating a partnership
Weigh a proposed partnership against its alternatives and record the conditions that would make it worth ending.
Allocating capital across bets
Split capital across competing internal bets with the assumptions behind each one written down.