Everything on the roadmap is someone's top priority.

What to build next, what to cut, and which bets are worth the quarter — with the reasoning kept where the next planning cycle can find it.

When this comes up

Rank competing roadmap candidates against explicit criteria, so the cut line is defensible when someone asks why their item missed.

Compare building in-house against buying, with the assumptions about maintenance and lock-in made explicit.

Decide whether to retire a feature, with the affected users and the true maintenance cost on the record.