Why the same decision keeps coming back
5 min read
Most teams do not have an information problem. They have a decision-clarity problem: the reasoning behind a choice lives in a meeting nobody minuted, so the question reopens the moment someone new asks it.
The tell is repetition. If a question has been discussed three times and decided zero times, what is missing is not more analysis. It is a record of what was considered, what mattered, and why the call went the way it did.
Writing that down takes minutes. Not writing it down costs the same hour, repeatedly, until someone senior settles it by fiat.
Work through this decision
Structure a market-entry decision, with entry mode, cost and the conditions for reversing it made explicit.